29 Fleet Street Clinic

29 FLEET STREET IS A HIGH-END MEDICAL PRACTICE IN THE HEART OF LONDON WITH 20 YEARS OF CLINICAL EXCELLENCE.
The logo is inspired by the clinic's heritage and reflects a contemporary feel capturing both the historical and modern aspects of the brand.

BRAND FAMILY
The Main/Parent Brand: 29 Fleet Street
Sub-Brands: Whitby & Co. + Clinic
COLOUR VARIATIONS
29 Fleet Street: Grey
Whitby & Co.: Burgendy
Clinic: Sea Teal
CORRECT USAGE
Examples of how the logo should and shouldn't be displayed
COLOUR PALETTE
29 Fleet Street
COLOUR PALETTE
Whitby & Co.
COLOUR PALETTE
Fleet Street Clinic
TYPOGRAPHY USAGE
Example of how the different typefaces can be used
PRINT COLLATERAL
Prescription Pads
PRINT COLLATERAL
Envelope Stickers
DIGITAL COLLATERAL
E-mail Signatures
SHOP FRONT FLAG
The Clinic Logo
SHOP FRONT INSTALLATION
Window Shop Installation

There's a funny story to this project, a serendipitous kind of situation. 29 Fleet Street is a branding project I got to design when I was working at DIG in London. I designed the logo and brand identity, worked on some collateral: business cards, letterheads, envelopes etc. But this was it. We didn't get to roll it out to the website, shop front or anything. We provided the assets and left them to it.

So almost a year later, I am browsing online, going through pexels.com (a free stock imagery site) looking for an image to use for a lettering project. I look for something type related, I search for typewriter and find an image I like. It's in photoshop now and I'm editing, when I spot something familiar. I zoom in for clarity. I find the 29 Fleet Street logo! Apparently a window installation for the clinic!

Because I work on mainly digital platforms I don't get to see things I design in the physical space, so it's always a pleasant surprise when I do. Especially with such artistry. A brilliant wrap up for the project! The Fleet Street Clinic is a private, high-end medical practice in the heart of London with 20 years of clinical excellence. The logo is inspired by the clinic's heritage and reflects a contemporary feel capturing both the historical and modern aspects of the brand.

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Graphic Design, Web Design
& Lettering Art Studio based between
Cairo and London.

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