29 FLEET STREET IS A HIGH-END MEDICAL PRACTICE IN THE HEART OF LONDON WITH 20 YEARS OF CLINICAL EXCELLENCE.
The logo is inspired by the clinic's heritage and reflects a contemporary feel capturing both the historical and modern aspects of the brand.
There's a funny story to this project, a serendipitous kind of situation. 29 Fleet Street is a branding project I got to design when I was working at DIG in London. I designed the logo and brand identity, worked on some collateral: business cards, letterheads, envelopes etc. But this was it. We didn't get to roll it out to the website, shop front or anything. We provided the assets and left them to it.
So almost a year later, I am browsing online, going through pexels.com (a free stock imagery site) looking for an image to use for a lettering project. I look for something type related, I search for typewriter and find an image I like. It's in photoshop now and I'm editing, when I spot something familiar. I zoom in for clarity. I find the 29 Fleet Street logo! Apparently a window installation for the clinic!
Because I work on mainly digital platforms I don't get to see things I design in the physical space, so it's always a pleasant surprise when I do. Especially with such artistry. A brilliant wrap up for the project! The Fleet Street Clinic is a private, high-end medical practice in the heart of London with 20 years of clinical excellence. The logo is inspired by the clinic's heritage and reflects a contemporary feel capturing both the historical and modern aspects of the brand.