SARA ONSI IS A HIGH-END EGYPTIAN FASHION BRAND.
TAKING PRIDE IN REFINED CRAFTSMANSHIP, AIMING TO GARNER PRAISE IN TIMELESS AND MODERN ELEGANCE.
The brief was to design a logo and brand identity. A direction that is elegant and feminine appealing to the post-modern woman of today.
I met Sara Onsi at a point of crossroads. I had just arrived from London and was unsure about my next steps while Sara was about to start her journey, she had her first evening wear collection ready and was off to New York Fashion Week. She didn't have a logo or branding and had only two weeks to get everything ready before the trip. I took on the challenge!
The dresses are all about class and vintage. So I knew a script style would be the right route. I designed a cursive logo that reflects the softness and elegance of the brand. Which was then rolled out to the business cards and labels for the dresses.
The fashion show was a huge success. Less than a year later Sara Onsi is now one of the leading fashion brands in Egypt and has just recently opened a gallery in Jeddah.