The Psych Project

The Psych Project is a psychiatric clinic founded by
Dr. Mohamed Salah. Aside from 1 to 1 sessions and workshops, they work to bring more awareness about mental health within the Egyptian community.

The brief was to design a brand that is young & fun yet professional and trustworthy. Striking that balance was the biggest challenge of this project. The end result is a brand that communicates confidence while still being friendly and inviting.